Segment - Mastering Humanity-Centered Design, & New Product Development / Technology Management Series Curriculum
Design is essential for creating products and services that meet the ever-evolving needs of users.
Those who master new product design principles and understand their strategic implications have become invaluable in leading successful organizations, particularly where product innovation and customer experience are key competitive differentiators.
The general objective of new product design is to create products and experiences that resonate with users, solve real-world problems, and deliver meaningful value. Leaders of organizations applying humanity-centered design are considering the broader societal context and implications of design decisions, and seek to create solutions that not only meet individual needs but also contribute to the greater good and well-being of humanity as a whole.
This segment of the Technology Management Series focuses on exploring various design methodologies, including human-centered design, and their application in new product development.
Participants will explore:
- Design Methodologies: Understand the different design methodologies and their applications in various contexts.
- Human-Centered Design: Learn how to design products and services that meet the needs of users by incorporating user feedback and insights.
- New Product Development: Explore the process of developing new products and services that are innovative, user-friendly, and commercially successful.
- Design Thinking: Understand the concept of design thinking and how it can be applied to drive innovation in organizations.
Key Takeaways:
- Developing skills in multiple design methodologies and their application in different contexts.
- Understanding the importance of user feedback and insights in designing products and services that meet the needs of users.
- Developing leadership skills for driving innovation through design thinking.
- Exploring strategies for integrating design into the new product development process.
- Understanding the role of design in creating user-friendly and commercially successful products and services.
- Developing skills in prototyping and testing new designs to ensure they meet user needs and expectations.
- Understanding the ethical considerations in design and how to incorporate them into the design process.